one threetwo

The Audience Agency is a not for profit organisation set up to work with and serve the cultural sector with a team of experienced arts and culture specialists who provide a wide variety of consultancy and research services to organisations across the UK. The Audience Agency’s latest offering comes in the form of Audience Finder, a tool which allows organisations to collect and analyse audience data in a standardised format while building a clearer picture of audiences locally and nationally.

Available to all cultural organisations free of charge (with optional extra paid add ons) Audience Finder provides national audience insight for all sizes of organisations enabling everyone to benefit from a national perspective when writing their strategic and tactical plans. Most importantly Audience Finder helps organisations understand not only who their audiences are, but who they could be and through the cultural segmentation tool, Audience Spectrum, all organisations can analyse the inclination of people’s attendance in their catchment areas.

Audience Finder is the most powerful audience data and development tool and its free services provide more insight into audience behaviour than has ever been previously available. For organisations interested in finding out more, they can simply sign into the dashboard and start to input their visitor information and rest assured that all submitted data is anonymised for reporting. The information that Audience Finder collects will help build a national audience picture, sharing this national picture and each organisations place in it.

The Audience Agency will be running a number of National Insight Events later this year with the North West event taking place in Manchester on 10 September after which the Audience Agency’s regional team will continue to provide ongoing support for all users.

Developed and managed by The Audience Agency for and with the cultural sector, and funded by the National Lottery through Arts Council England, Audience Finder takes the complications surrounding data and segmentation away and ensures all organisations get the help they need for the audiences they need to deliver.


For further information contact the North West office team – 0161 234 2955

To book on the North West National Insight Event workshop use the link below:

Or to sign up for Audience Finder follow the link below: